Showing posts with label Persuasion. Show all posts
Showing posts with label Persuasion. Show all posts

10 Quick And Interesting Facts About Body Language

As you may know body language is more complex than it seems at first glance. This is because reading body language has so many nuances and subtleties you have to account for such as context, culture, mood, level of comfort, baseline behavior etc. The list can go on. For example a country and its culture can have a wide range of facial expressions, body movements, and hand gestures that can signal particular emotions and feelings but go from one...

Scarcity: Having less making you want more.

We as people have the innate tendency to value things more that are seen as a limited resource whether it is something is that you cant have or something that you already own but its availability has begun to decrease. Robert Caldini best known for his ideas's of influence in his book Influence: The Psychology of Persuasion states that the idea that something is less available can enhance its desirability through fear that you are...

The mere exposure effect: You may have seen it before.

In psychology the phenomenon known as the mere exposure effect first identified by Robert Zanjoc in 1968 is when an unfamiliar object you either dislike or feel indifference towards becomes familiar and something you grow to feel favourably towards because of repeat exposure. So in essence, the more you see, hear or taste something the more you like it. Humans like comfort and familiarity, and when faced with a choice...

How psychology and influence is used to open doors.

In psychology and influence its always good to understand that when you are attempting to persuade some to make an action or decision it is usually better to start small. This is because putting all your cards on the table and directly asking for a large concession upfront is usually met with resistance, and while this bold move can sometimes work depending on who your dealing with most of the time it doesn't and can place you in a more...

False memories: Do you remember when......?

Often the human memory is seen as something that is similar to a video tape where once something is recorded it cannot be altered, changed or tampered with. Even when someone is 100 percent sure that a situation or an event took place in a particular way they can still be wrong despite their certainty, in reality the human memory is susceptible to change and manipulation regardless of how solid and reliable you think it is. The human memory...

Negotiation Tactics.

Pretty much all of us have come across a situation where we have to negotiate whether it is trying to convince your boss for a pay rise, closing a deal for a new home or even selling a new product or service to a potential client, in reality more often than not you will find yourself in a position where you have to put forth your best foot to explain your reasons for your proposal or argument or convince somebody else to help you do something...

Rapport and being a copy cat.

Imitation is one of the most common and recognizable behaviours in human interactions, just as a young ape copy's its behaviours such as climbing and swinging across trees just like other apes, people copy other people's actions whether it is posture, mannerisms, words or accents. This behavioural mimicry is called rapport. When people are in rapport they understand each other whether its each others, ideas, feelings or personal views, rapport...

Social proof: Everybody's getting involved!

It is well known that we are social beings and look towards other people close or otherwise for support, companionship and even inspiration. In other words we have a need to be connected to others. This surpasses the act of just communication, we also look to others to guide our decision making, this phenomenon is called social proof. Social proof arguably is another word for conformity, coined by the psychologist Robert Caldini who wrote...