Showing posts with label Influence. Show all posts
Showing posts with label Influence. Show all posts

Donald Trumps speech style - what may have helped him win and influence the American nation.

If you were asked the unlikely question of "Who is Donald Trump?" One of the possible answers you could give would be, "The President of the United states - and a controversial one at that." But what is most controversial about President Trump is how he addresses large crowds and responds to anything anyone says to him. It's unlike any President that's preceded him. Or any other politician for that matter.  One of the reasons Donald...

The Pygmalion Effect - The Psychology of Having High Expectations

First named by the psychologist Robert Rosenthal; The Pygmalion Effect is where the someone who is in a position of leadership has expectations of someone to perform a task well and can encourage them to actually meet those high expectations and display higher levels of performance compared to if there wasn't any expectations at all. Conceptually it is similar to having Confirmation Bias where expected behaviors are shaped creating an expected outcome. An...

Scarcity: Having less making you want more.

We as people have the innate tendency to value things more that are seen as a limited resource whether it is something is that you cant have or something that you already own but its availability has begun to decrease. Robert Caldini best known for his ideas's of influence in his book Influence: The Psychology of Persuasion states that the idea that something is less available can enhance its desirability through fear that you are...

The mere exposure effect: You may have seen it before.

In psychology the phenomenon known as the mere exposure effect first identified by Robert Zanjoc in 1968 is when an unfamiliar object you either dislike or feel indifference towards becomes familiar and something you grow to feel favourably towards because of repeat exposure. So in essence, the more you see, hear or taste something the more you like it. Humans like comfort and familiarity, and when faced with a choice...

How psychology and influence is used to open doors.

In psychology and influence its always good to understand that when you are attempting to persuade some to make an action or decision it is usually better to start small. This is because putting all your cards on the table and directly asking for a large concession upfront is usually met with resistance, and while this bold move can sometimes work depending on who your dealing with most of the time it doesn't and can place you in a more...

Negotiation Tactics.

Pretty much all of us have come across a situation where we have to negotiate whether it is trying to convince your boss for a pay rise, closing a deal for a new home or even selling a new product or service to a potential client, in reality more often than not you will find yourself in a position where you have to put forth your best foot to explain your reasons for your proposal or argument or convince somebody else to help you do something...

Rapport and being a copy cat.

Imitation is one of the most common and recognizable behaviours in human interactions, just as a young ape copy's its behaviours such as climbing and swinging across trees just like other apes, people copy other people's actions whether it is posture, mannerisms, words or accents. This behavioural mimicry is called rapport. When people are in rapport they understand each other whether its each others, ideas, feelings or personal views, rapport...

Colours: Their affects and associations.

Colours have the ability to affect moods, feelings and emotions. They also serve as a good tool to set a context to signal and communicate with, they have the ability to cause not only a psychological reaction but they can be physiological as well. It is no secret that interior decorators, artists, photo editors and anything of the like know the power of being particularly selective with what colours they choose for their work, choosing the...

Social proof: Everybody's getting involved!

It is well known that we are social beings and look towards other people close or otherwise for support, companionship and even inspiration. In other words we have a need to be connected to others. This surpasses the act of just communication, we also look to others to guide our decision making, this phenomenon is called social proof. Social proof arguably is another word for conformity, coined by the psychologist Robert Caldini who wrote...