Donald Trumps speech style - what may have helped him win and influence the American nation.

If you were asked the unlikely question of "Who is Donald Trump?" One of the possible answers you could give would be, "The President of the United states - and a controversial one at that." But what is most controversial about President Trump is how he addresses large crowds and responds to anything anyone says to him. It's unlike any President that's preceded him. Or any other politician for that matter. 

One of the reasons Donald Trump is so seemingly unique is due to his unorthodox speech style. From an objective stand point he uses very straight forward and simplistic language to get his points across - though not always coherent but it is very straight forward and much easier to absorb what he is saying for anyone who doesn't often keep up with a lot of politics or do not fully understand it.   

Some also say he speaks with brutal open honesty which has helped him win his Presidency while others say he has little composure and low impulse control which can may often attribute to his need to use aggressive language when put on the defensive or just simply disagrees with whoever he is against. What we'll speak about is what aspects of his speech style has helped win over the people of America and ultimately influence the nation to win his Presidency.

His simple outspoken conversational style.

It's no secret that Donald Trump doesn't seem to come across as someone with a sophisticated and large vocabulary when comparing to other politicians and if anything his way of speaking since being in the political arena comes across as even surprisingly simplistic. Coupled with him often just speaking his mind and not seeming to be as measured with his words like other politicians this in itself has made him stand out tremendously because he just doesn't seem to want to fit the mold of how a politician would typically act and behave like and this build a sense of intrigue whilst at the same time being easy listen to due to his seemingly small vocabulary.

He frequently uses quick punchy phrases which really makes anything he says easy to comprehend and remember. Similar to how advertising campaigns use mottos to keep their brands memorable and easy to associate with. For example Kit Kat – “Have a Break, Have a Kit Kat” or KFC – “Finger Lickin’ Good”.

Some of Donald Trumps own memorable phrases:

"I will build a great wall—and nobody builds walls better than me, believe me—and I’ll build them very inexpensively"

"We don’t have victories anymore. We used to have victories, but we don’t have them. When was the last time anybody saw us beating - let’s say China - in a trade deal? I beat China all the time. All the time"

"Rocket man is on a suicide mission."

Incoherence and confusion

Due Trump's speech style being so unorthodox and disruptive, this means that the audience is forced to pay more attention to making sense of his of what he is saying. And because of this that means that the listeners are more likely to be influenced and persuaded. Though this isn't fool proof but effective nonetheless.

The majority of Trump sentences are essentially sentence fragments where two or more unrelated thoughts are thrown into one confusing sentence. Words are arranged in a way that not everyone can grasp, even if you have a good command of the English language. (“There is no collusion between certainly myself and my campaign, but I can always speak for myself, and the Russians, zero”). - quoted from President Trump himself.

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The use of repetition.

Our brains are excellent pattern-seekers and because repetition breeds familiarity we tend become accustomed to what we are regularly exposed to - be it a song we hear on every other radio station or a movie trailer we see on every other television channel or maybe it's a slogan we may often hear such as "Red Bull - it gives you wings." This can be described as the mere exposure effect which is written in more detail here.

George Lakoff, a graduate professor of cognitive science and linguistics at the University of California – Berkeley, explained that the brain is made of a vast amount of interconnected neurons that form circuits similar to a network, and these carry out every single word or thought we have. When these circuits are activated by words or the things we see, they become stronger, and if repeatedly activated, they can become permanent. To be put simply - by repeating something to someone you are training them to think a certain way.

In Trumps case he punctuates his speeches with repetition. It helps to bring his point across without the risk of his messages being forgotten and can also serve as a way to keep his messages memorable. Also it’s also a delaying tactic, giving him time to think of the next thing he needs to say. 

Some of Donald Trumps own repetitive phrases:

“That’s wrong. They were wrong. It’s The New York Times, they’re always wrong. They were wrong.”  

"I went to an Ivy League school. I'm highly educated. I know words. I have the best words, I have the best, but there is no better word than stupid. Right?"

"(on fellow candidates) All of 'em are weak, they're just weak. Some of them are fine people. But they are weak."