Book Review: The Lucifer Effect How Good People Turn Evil.

The Lucifer Effect, a New York Best Selling book written by research psychologist Professor Philip Zimbardo  highlights an uncomfortable but honest observation regarding human nature: That even the most seemingly ordinary, up-right and good person can become a perpetrator of evil. When we're trying to understand behavior that is destructive, irrational and malicious we often direct our focus primarily onto innate characteristics or personality...

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Deindividuation and ''losing yourself'' in the moment.

Deindividuation, a term first used by social psychologists Leon Festinger, Albert Pepitone and Theodore Newcomb in 1952 where a person may feel they can act impulsively without social repercussions and commit actions that they wouldn't normally do, this is particular in groups or crowds. When a person is deindividuated their sense of identity is reduced which temporarily affects their ethical...

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Understanding motivation.

Definition. mo-ti-va-tion   [moh-tuh-vey-shuh-n] Noun 1. the act or an instance or motivating, or providing with a reason to act a certain way: I don't understand her motivation was for quitting her job. Synonyms: motive, inspiration, inducement, cause, impetus. 2. the state or condition of being motivated: We know that these students have strong motivation to learn  3. something that motivates; inducement; incentive: Clearly...

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